Publish to the Google Play Store

Your app’s store listing is critical to make a lasting impression with users and key to your app’s discovery on Google Play Store.

This is part 1 of Best practices episode, where you will learn how to comply with Google Play Store listing policies. Also learn Best practices for Text i.e. Developer name, App title and Descriptions.

You will see Google Play Store Listing Policies first.

For a complete list of Google Play Store listing policies, you can refer to the Developer Policy Center link in the resources of this episode. It includes policies around several categories. Let’s look at few of them.

Deception: This category says - don’t use false or misleading information to describe your app. Also Don’t misrepresent your app with graphic assets that do not accurately or clearly depict its functionality. Don’t improperly categorize your app.

Now look at policies around Impersonation. Don’t use another app or entity’s title or name in a manner that may result in misleading users. Don’t imply endorsement or relationship with another entity where none exists. Don’t use graphic assets that are identical or so similar to existing products or services that users may be misled.

Now policies around metadata. Avoid profane or vulgar language. Avoid wordblocks and long lists of words. Don’t include unattributed or anonymous user testimonials.

Now look at best practices for App title and Developer name.

There are several violations in the app title and developer name here.AVOID words like Top or #1 that indicate or imply ranking. Don’t use CAPS - unless your brand is capitalized. Don’t use special character sequences that are irrelevant to the app. Don’t use emoticons or emojis in title or developer name. Words like “Free” and “NoAds” promote deals, don’t use such words

Now Best Practices for App Descriptions. You have short description which allows upto 80 characters and full description with 4000 characters limit.

Give your users a summary of your apps biggest benefits in the short description. Because Some users make decisions quickly and use only the short description to decide on whether or not to download your app.

Keep your full description concise. Users may only read the first few sentences. Don’t repeat your short description in your full description.

This example of full description violates several rules. Avoid words such as: Free, Perfect, Best, #1 as these are Indicative of Google Play Store Performance. Avoid unnecessarily repeating keywords or phrases in an attempt to improve search results. Avoid phrases that tell the user to install or download.

This is a good example for full description. It covers: What your app does. Who will be most interested in your app. pecial or Unique features of your app. Unique benefits of using your app. Rewards they can earn and how.

You will see best practices for Graphics in the next episode. So stay tuned!